The Relevance of Kahneman And Tverskys Concept of Framing to Organization Behav

Cover The Relevance of Kahneman And Tverskys Concept of Framing to Organization Behav
The Relevance of Kahneman And Tverskys Concept of Framing to Organization Behav
Max H Bazerman
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The above stated fixation on laboratory studies using the CDQ has obscured the most critical question: When does a risky versus cautious shift occur? The black-box approach of using the total CDQ score is incapable of delineating the processes underlying group induced risk shifts. In a unique attempt to explain when risky versus cautious shifts will predictably be induced, Vinokur (1971) suggested that individuals and groups will choose that option which maximizes their expected utility. VThile
... interesting, this idea falls to clarify the conditions under which the maximization of subjective expected utility will lead to risky versus cautious shifts. Clarification of -12- thls question comes from the framing concept. As suggested earlier, in comparison to maximizing expected value (the straight line in Figure 1), individuals will tend to be risk averse in positively framed situations, while being risk seeking in negatively framed situations. We might hypothesize, however, that groups encourage the verbalization of the problem in multiple alternative frames by varying group members — thus diluting the impact of any one specific frame.

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