Cooperative Marketing Its Advantages As Exemplified in the California Fruit Gro

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Cooperative Marketing Its Advantages As Exemplified in the California Fruit Gro
W W William Wilson Cumberland
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As the packing house in many ways resembles a factory, the manager must possess technical skill, must be able to organize his mechanical and labor force efficiently, and besides superintend the wider business aspects of the association, such as buying supplies and keeping in touch with the market. In short, a loosely formed group such as a citrus association requires leadership if much is to be accomplished, and the manager should furnish it.
There is some reason for thinking that it might be p
...refer- able to elect the manager by a direct vote of the member- ship rather than delegate the choice to the board of directors. If elected by a popular vote, the manager might feel that he had more solid support in his work. Members also would more readily follow the lead of a manager whom they had been directly instrumental in electing. But what would be the result if two candidates for the managership were al- most equally popular with the members, if the contest be- came keen, and one was finally elected by a narrow majority?

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