Coverstory Automated News Findings in Marketing

Cover Coverstory Automated News Findings in Marketing
Coverstory Automated News Findings in Marketing
John Schmitt
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This is an increase of 1. 2 points from a year earlier but down . 5 from last penod. This reflects volume sales of 10. 6 million 192oz eqmv. Category volume (currently 99. 9 million l92oz equiv) declined 1. 3% from a year earlier.
Display aaivity and unsupported price cuts rose over the past year - unsupponed price cuts from 38 points to 46. Featunng and price remained at about the same level as a year earlier.
Components of Sizzle Share . •\mong components of Sizzle, the pnncipal gainer is: Si
...zzle 64oz: up 2. 2 points from last year to 23. 7 and losers: Sizzle 48oz -0. 6 to 34. 9 Sizzle 32oz -0. 1 to 6. 7 Sizzle's share of type is 71 J - up 12 from the same period last year.
Sizzle 64oz's share of type increase is partly due to 11. 3 pts rise in % ACV with Display vs yr ago.
3h&r9 aad M« r c h and 1 9 i :: g / /yyyyy, — 7a 1 amt Sbtr • ZShtr* at M« r 9 hiad i a 1 Q( Competitor Summary Among Sizzle's major competitors, the pnncipal gainers are: Shakey: up 2. 5 points from last year to 2.


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