Diffusing Innovations When the Users Are Not the Choosers the Case of Dentists
Diffusing Innovations When the Users Are Not the Choosers the Case of Dentists
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In our eReader you can find the full English version of the book. Read Diffusing Innovations When the Users Are Not the Choosers the Case of Dentists Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Diffusing Innovations When the Users Are Not the Choosers the Case of Dentists
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To quickly assess the difficulty of the text, read a short excerpt:
They suggested that beryllium could be harmful to dentist and patient as well as lab technician (Wolfe and Horicko, 1974).
■^ Marketing scholars writing about Industrial buying have long recognized that the choice of an industrial product is influenced by a number of actors in the firm besides the ultimate user. See, for example, Robinson, Paris and Wind (1967), Choffray and Lilien, 1980), -12- overlap between the two sets of choice criteria, or else the intermediary would lose the patronage of... the ultimate users. However, even in the case of such client-sensitive intermediaries as dentists, the overlap is far from complete. Moreover, the professionals and the clients differ in the relative Importance they would assign to those product characteristics which they both desire.
Dentists' Criteria for Adopting Innovations In the one-page form sent to the Academy of Crown and Bridge members, prosthodontists were asked to evaluate the lA selected innovations by 21 characteristics (e, g. , how risky, how cost-effective, how clinically tested they believe the innovation is, etc.
What to read after Diffusing Innovations When the Users Are Not the Choosers the Case of Dentists?
You can find similar books in the "Read Also" column, or choose other free books by Dorothy Leonard Barton to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
They suggested that beryllium could be harmful to dentist and patient as well as lab technician (Wolfe and Horicko, 1974).
■^ Marketing scholars writing about Industrial buying have long recognized that the choice of an industrial product is influenced by a number of actors in the firm besides the ultimate user. See, for example, Robinson, Paris and Wind (1967), Choffray and Lilien, 1980), -12- overlap between the two sets of choice criteria, or else the intermediary would lose the patronage of... the ultimate users. However, even in the case of such client-sensitive intermediaries as dentists, the overlap is far from complete. Moreover, the professionals and the clients differ in the relative Importance they would assign to those product characteristics which they both desire.
Dentists' Criteria for Adopting Innovations In the one-page form sent to the Academy of Crown and Bridge members, prosthodontists were asked to evaluate the lA selected innovations by 21 characteristics (e, g. , how risky, how cost-effective, how clinically tested they believe the innovation is, etc.
What to read after Diffusing Innovations When the Users Are Not the Choosers the Case of Dentists?
You can find similar books in the "Read Also" column, or choose other free books by Dorothy Leonard Barton to read onlineMoreLess
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