Effective Speaking An Exposition of the Laws of Effectiveness in the Choice of

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J. Burdette. When pleasurable interestingness is dependent upon the perception, in whole or in part, of the scope of the asser- tion. General Illustration should be used for Entertain- ment. (4) General Illvstration Demands Knowledge of De- tails. As the business of General Illuj^tration is the break- ing up of ideas, skill in its use demands a thorough knowl- llg EFFECTIVE SPEAKING edge of the component parts of things. The speaker who would successfully use it must see things not only syn- th...etically hut analytically. On the instant there must come before the mind, and be ready at the tip of the tongue, all the parts, sections, departments, classes, fea- tures, characteristics, that the particular need demands. The term colors must at once call up violet, scarlet, crim- son, lilac, green, blue, purple, etc. "Gems" must spread before the mental eye emeralds, sapphires, diamonds, rubies, pearls; "war" must instantly resolve itself into guns, drums, wounds and a hundred other details. Every idea of the speaker inclusive in its scope should be known so clearly and intimately that all of its parts are ready for instant use.

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