Revitalizing Large Companies

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Revitalizing Large Companies
David G Anderson
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Black was unable to turn AM International around, and the company filed for protection under Chapter XI in early 1982. What makes change efforts like Addressograph Multigraph's so difficult to carry out successfully is their complexity. The scope of change is not limited to enhancing a few product lines, reducing turnover and absenteeism, or divesting one or two poor performers. In a large multinational company, major changes cut across many functions, product lines, and geographies. A major tr...ansformation often changes a company's relationships with - 3 - shareholders, customers, bankers, and other constituencies. Fundamental cultural characteristics, from the way employees interact with each other to the way they treat customers and suppliers, are scrutinized and challenged. Furthermore, because the scope of change is so broad, time horizons are long, which complicates the task further. Even though change has been a central issue in organizational behavior for many years, there are relatively few descriptive theories of the change process, and even fewer thiat are specifically directed at the process of transformation in large organizations.

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