The Cella Family in the California Wine Industry Oral History Transcript 198
The Cella Family in the California Wine Industry Oral History Transcript 198
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In our eReader you can find the full English version of the book. Read The Cella Family in the California Wine Industry Oral History Transcript 198 Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Cella Family in the California Wine Industry Oral History Transcript 198
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To quickly assess the difficulty of the text, read a short excerpt:
Petri?
You and No, I wouldn't say that. You know there were a lot of brands at that time which don't even exist anymore. For instance, there was a brand called Padre. You might remember that. It's in this [Fortune] article; they made an agreement with McKesson to give them national distribution for five years, and through McKesson they got into a lot of markets.
Plus, supermarkets they existed at that time, but not to the extent that they do now. And in the supermarkets at that time, you have t...o remember that the wine section was a very small part of the business compared to what it is today. Then again, we get down to that dessert wines were the big items at that time, and most people would go into the regular liquor store to buy rather than go into a grocery store.
*See also pages 30-31.
**"The Big Wine Deal, " Fortune, October 1943, pp. 125-128, 248-256, 27 Teiser: This reminds me of an article I came across somewhere about a "wineteria" opening in Lodi. I laughs] Cella: This was recently?
What to read after The Cella Family in the California Wine Industry Oral History Transcript 198?
You can find similar books in the "Read Also" column, or choose other free books by John B Cella to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Petri?
You and No, I wouldn't say that. You know there were a lot of brands at that time which don't even exist anymore. For instance, there was a brand called Padre. You might remember that. It's in this [Fortune] article; they made an agreement with McKesson to give them national distribution for five years, and through McKesson they got into a lot of markets.
Plus, supermarkets they existed at that time, but not to the extent that they do now. And in the supermarkets at that time, you have t...o remember that the wine section was a very small part of the business compared to what it is today. Then again, we get down to that dessert wines were the big items at that time, and most people would go into the regular liquor store to buy rather than go into a grocery store.
*See also pages 30-31.
**"The Big Wine Deal, " Fortune, October 1943, pp. 125-128, 248-256, 27 Teiser: This reminds me of an article I came across somewhere about a "wineteria" opening in Lodi. I laughs] Cella: This was recently?
What to read after The Cella Family in the California Wine Industry Oral History Transcript 198?
You can find similar books in the "Read Also" column, or choose other free books by John B Cella to read onlineMoreLess
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