The Story of the United States Grain Corporation April 5 1920
The Story of the United States Grain Corporation April 5 1920
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In our eReader you can find the full English version of the book. Read The Story of the United States Grain Corporation April 5 1920 Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Story of the United States Grain Corporation April 5 1920
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" With this end in view the Grain Corporation, beginning in August, 1919, offered to sell in car lots to the domestic trade straight grades of flour from its export purchases of soft winter wheat flour at prices considerably below those current for the widely advertised and popular brands of hard wheat flour. In December the selling program was expanded so as to make straight soft wheat flour available to the retail trade in appro- priate package sizes under the brand "United States Grain Corpo...ra- tion Standard Pure Wheat Flour. " An extensive advertising campaign was inaugurated directed to the general ' consuming public as well as to retailers and bakers. This straight grade flour Was not analogous to the substitute flours or "Victory" flour of the war program, but was similar to the grades usually exported, and even largely marketed in this country, before the war. The reaction from the restricted flour grades of the war, however, coupled with the unparalleled prosperity of the wage earners seemed to stimulate the American people to demand only the high priced low extraction flours ; the Grain Corporation found it an uphill task to educate the public to an appreciation of the whole- someness of straight flour and the economies to be realized from its use.
What to read after The Story of the United States Grain Corporation April 5 1920?
You can find similar books in the "Read Also" column, or choose other free books by United States Grain Corporation to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
" With this end in view the Grain Corporation, beginning in August, 1919, offered to sell in car lots to the domestic trade straight grades of flour from its export purchases of soft winter wheat flour at prices considerably below those current for the widely advertised and popular brands of hard wheat flour. In December the selling program was expanded so as to make straight soft wheat flour available to the retail trade in appro- priate package sizes under the brand "United States Grain Corpo...ra- tion Standard Pure Wheat Flour. " An extensive advertising campaign was inaugurated directed to the general ' consuming public as well as to retailers and bakers. This straight grade flour Was not analogous to the substitute flours or "Victory" flour of the war program, but was similar to the grades usually exported, and even largely marketed in this country, before the war. The reaction from the restricted flour grades of the war, however, coupled with the unparalleled prosperity of the wage earners seemed to stimulate the American people to demand only the high priced low extraction flours ; the Grain Corporation found it an uphill task to educate the public to an appreciation of the whole- someness of straight flour and the economies to be realized from its use.
What to read after The Story of the United States Grain Corporation April 5 1920?
You can find similar books in the "Read Also" column, or choose other free books by United States Grain Corporation to read onlineMoreLess
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