A World View of the Wine Industry Oral History Transcript 1996
A World View of the Wine Industry Oral History Transcript 1996
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In our eReader you can find the full English version of the book. Read A World View of the Wine Industry Oral History Transcript 1996 Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book A World View of the Wine Industry Oral History Transcript 1996
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To quickly assess the difficulty of the text, read a short excerpt:
That is the kind of network that exists.
Hicke: So, what you are saying is that it is really not a marketing or advertising service?
Huneeus: No. The premium wine business does not communicate through media, period. That is a fact of life. We communicate through the network and the network includes us, our sales people, the distributor, their sales people, then the retailers and restaurateurs and their sales people. The consumer.
That is the way we get to Marketing to Restaurants Hicke: Are res...taurantswe started talking about this beforeconsidered as a special category in marketing require a special approach? 1 guess my question is: how do you get situated in a restaurant?
Huneeus: It's one of the marketing difficulties. We are in an overcompetitive market. For every slot in a shelf, in a wine list, or in a store, there are probably 2, 000 competitors. You have to be a little more clever than most, and I think we do better at some things. Restaurants are special in the way you market to them, and of course it depends on what level a restaurant it is.
What to read after A World View of the Wine Industry Oral History Transcript 1996?
You can find similar books in the "Read Also" column, or choose other free books by Agustin Huneeus to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
That is the kind of network that exists.
Hicke: So, what you are saying is that it is really not a marketing or advertising service?
Huneeus: No. The premium wine business does not communicate through media, period. That is a fact of life. We communicate through the network and the network includes us, our sales people, the distributor, their sales people, then the retailers and restaurateurs and their sales people. The consumer.
That is the way we get to Marketing to Restaurants Hicke: Are res...taurantswe started talking about this beforeconsidered as a special category in marketing require a special approach? 1 guess my question is: how do you get situated in a restaurant?
Huneeus: It's one of the marketing difficulties. We are in an overcompetitive market. For every slot in a shelf, in a wine list, or in a store, there are probably 2, 000 competitors. You have to be a little more clever than most, and I think we do better at some things. Restaurants are special in the way you market to them, and of course it depends on what level a restaurant it is.
What to read after A World View of the Wine Industry Oral History Transcript 1996?
You can find similar books in the "Read Also" column, or choose other free books by Agustin Huneeus to read onlineMoreLess
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