Advertising Selling And Credits

Cover Advertising Selling And Credits
Advertising Selling And Credits
Lee Galloway
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In every industry or business or profession the sale of goods or services is the final aim, and because of this universal practice of the art of salesmanship, its principles are of importance to every worker in the business field.
118. Who is a salesman? — The man that practices the principles of salesmanship is a salesman. In or- der to come within this classification he does not need to face prospective customers in person. He h a sales- man if he has any part in the sale of goods. The owner
...MO PRINCIPLES OF SALESMANSHIP 411 of a manufacturing plant is a salesman if he shares in the formulation of selling policies. The president of a railroad company is a salesman if he exercises super- vision over the sale of its services. The general sales manager of any organization is certainly a salesman if he directs the activities of those who finally face the customers; and so are his assistants and subordinates all the way down the line to the men that actually turn in the orders.
The efficient advertiser who uses advertisements to aid him in influencing people to buy his goods must practice the principles of salesmanship, and the man that can sell goods by mail without any direct personal contract with his customers is probably the highest type of the successful salesman.


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