Astir; a Publisher's Life-Story
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In our eReader you can find the full English version of the book. Read Astir; a Publisher's Life-Story Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Astir; a Publisher's Life-Story
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So it was with Cyrus Curtis. The publishing world prophesied bankruptcy, but he footed his extravagant bills with a stout faith. Aim- ing at a feminine clientele, one of his first and most telling moves was to follow the advice of his agents, N. W. Ayer & Son, and take large space in "The Delin- eator," which, with a circulation of half a million monthly even then, was spread- ing broadcast fashions to exploit its paper patterns. This counsel was disinterested, for the usual commission given ad...vertis- ing agents was denied, but it would have been cheap at any price. "The Delin- eator's " rates were low, and $6000 spent in announcements, cleverly prepared and 100 "THE LADIES HOME JOURNAL exceptional in size and style, so beguiled the women of the country that Mr. Curtis, as sure as Bonner of his final victory, straightway decided to disburse $1000 a day for a year.
The full benefits, naturally, did not accrue at once, but the course of display so lavishly begun was all the time making for success, and work in plenty developed for the department of which I now became the responsible head.
What to read after Astir; a Publisher's Life-Story?
You can find similar books in the "Read Also" column, or choose other free books by John Adams Thayer to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
So it was with Cyrus Curtis. The publishing world prophesied bankruptcy, but he footed his extravagant bills with a stout faith. Aim- ing at a feminine clientele, one of his first and most telling moves was to follow the advice of his agents, N. W. Ayer & Son, and take large space in "The Delin- eator," which, with a circulation of half a million monthly even then, was spread- ing broadcast fashions to exploit its paper patterns. This counsel was disinterested, for the usual commission given ad...vertis- ing agents was denied, but it would have been cheap at any price. "The Delin- eator's " rates were low, and $6000 spent in announcements, cleverly prepared and 100 "THE LADIES HOME JOURNAL exceptional in size and style, so beguiled the women of the country that Mr. Curtis, as sure as Bonner of his final victory, straightway decided to disburse $1000 a day for a year.
The full benefits, naturally, did not accrue at once, but the course of display so lavishly begun was all the time making for success, and work in plenty developed for the department of which I now became the responsible head.
What to read after Astir; a Publisher's Life-Story?
You can find similar books in the "Read Also" column, or choose other free books by John Adams Thayer to read onlineMoreLess
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