Business English, Its Principles And Practice
Business English, Its Principles And Practice
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In our eReader you can find the full English version of the book. Read Business English, Its Principles And Practice Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Business English, Its Principles And Practice
What reading level is Business English, Its Principles And Practice book?
To quickly assess the difficulty of the text, read a short excerpt:
It should be written in lan- guage that is understood by the average person. The advertiser's name should not usually be at the top nor should his interest be overemphasized. The things that are closest to the reader's needs and interests should be put forward prominently to make the right point of con- tact. An advertisement, like any other kind of business English, is a message, not a mere announcement.
Classified Advertisements Before the application of these general principles can be discus...sed, it is necessary to separate advertisements into their more important kinds and consider them sep- arately.
Digiti zed by Google 296 Business English The classified advertisement is usually in small type and gathered with many others similar in character in one section of the paper. For instance, nearly every newspaper has its "Help Wanted," and "Lost and Found" columns, and the like. A classified advertise- ment is merely to give such information as will secure the right responses. The object is not to get the largest possible number of responses.
What to read after Business English, Its Principles And Practice?
You can find similar books in the "Read Also" column, or choose other free books by George Burton Hotchkiss to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
It should be written in lan- guage that is understood by the average person. The advertiser's name should not usually be at the top nor should his interest be overemphasized. The things that are closest to the reader's needs and interests should be put forward prominently to make the right point of con- tact. An advertisement, like any other kind of business English, is a message, not a mere announcement.
Classified Advertisements Before the application of these general principles can be discus...sed, it is necessary to separate advertisements into their more important kinds and consider them sep- arately.
Digiti zed by Google 296 Business English The classified advertisement is usually in small type and gathered with many others similar in character in one section of the paper. For instance, nearly every newspaper has its "Help Wanted," and "Lost and Found" columns, and the like. A classified advertise- ment is merely to give such information as will secure the right responses. The object is not to get the largest possible number of responses.
What to read after Business English, Its Principles And Practice?
You can find similar books in the "Read Also" column, or choose other free books by George Burton Hotchkiss to read onlineMoreLess
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