Color And Its Application to Printing
Color And Its Application to Printing
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In our eReader you can find the full English version of the book. Read Color And Its Application to Printing Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Color And Its Application to Printing
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On tinted stock of a high value, and with black for type-matter, a single decorative color should have a value midway between the value of the stock and black. If two colors are desired they should balance, as indicated in Rule 3.
Rule 5. On tinted stock of high value any color may be used instead of black for type-matter, providing that its value is as much above black as the stock is below white. Adding a decorative color is the same as in Rule 4.
Rule 6. If the colored stock is middle value ...it follows that any middle-value color may be used, providing that the chroma does not destroy the balance. * * NOTE. Some of the new imported stocks have such peculiarly high chromas that it is practically impossible to use them in connection with any of the ordinary colors sold by printing-ink manufacturers. Not long ago an officer of one of the most progressive paper houses in the United States picked up a sample of an Italian cover-stock, and said : " I wish you would try that stock in your advertising and see what you can do with it.
What to read after Color And Its Application to Printing?
You can find similar books in the "Read Also" column, or choose other free books by E C Emory Cobb Andrews to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
On tinted stock of a high value, and with black for type-matter, a single decorative color should have a value midway between the value of the stock and black. If two colors are desired they should balance, as indicated in Rule 3.
Rule 5. On tinted stock of high value any color may be used instead of black for type-matter, providing that its value is as much above black as the stock is below white. Adding a decorative color is the same as in Rule 4.
Rule 6. If the colored stock is middle value ...it follows that any middle-value color may be used, providing that the chroma does not destroy the balance. * * NOTE. Some of the new imported stocks have such peculiarly high chromas that it is practically impossible to use them in connection with any of the ordinary colors sold by printing-ink manufacturers. Not long ago an officer of one of the most progressive paper houses in the United States picked up a sample of an Italian cover-stock, and said : " I wish you would try that stock in your advertising and see what you can do with it.
What to read after Color And Its Application to Printing?
You can find similar books in the "Read Also" column, or choose other free books by E C Emory Cobb Andrews to read onlineMoreLess
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