Complements Or Substitutes the Effects of Organization Communication Routine

Cover Complements Or Substitutes the Effects of Organization Communication Routine
Complements Or Substitutes the Effects of Organization Communication Routine
C Annique Chhomroth Annique Un
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On the other hand, it suggests the "project team" model, which proposes that this capability is developed by managing cross-functional communication only as needed when organized into project teams for innovation.
However, this study also shows that these two models are not perfect substitutes for each other. Although project team management practices, particularly project team development looks promising, the team level factors only support product innovation and speed-to-market of the innovat
...ion. On the other hand, organization-level cross-functional communication routine, supports a wider range of outcomes of this capability, including the quality of innovation as indicated by customer satisfaction with the innovation and the efficiency in terms of resources used in achieving the innovation.
This study contributes to the literature in several ways. First, it shows empirically how the capability to mobilize knowledge and create new knowledge may be developed. Specifically, it shows that this capability can be developed either by developing the organization- level cross-functional routine regardless of when it is needed for innovation or develop it as 25 needed at the project team level when organized for innovation, though they are not perfect substitutes.


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