Corporate Social Responsibility New Product Success Or Failure

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Corporate Social Responsibility New Product Success Or Failure
Gordon Falk Bloom
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New York: Stein & Day, 1973, p. 73.
- 13 - In the field of social planning, management apparently believes it is equally important that the corporation have clearly understood goals and a concept of a "profile" of the kind of social project it can effectively undertake. The rationale is that if the company simply reacts to various crises or responds to varied demands and pressures without advance planning, its power, influence and funds will be dissipated and employees will not understand what
...the cor- poration is trying to do. The setting of priorities in the social area, like the determination of strategies in the marketing area, promises to pay off in channelizing the efforts and energies of corporate personnel and allocating the resources and funds of the corporation in the most productive manner.
It is not surprising therefore that corporations today are spending a great deal of time mulling the problem of appropriate priorites in the social area. Committees on Social Responsibility Priorities have proliferated and are being formed at various levels of the corporate hierarchy.


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