Corporation Finance; And Exposition of the Principles And Methods Governing the Promotion
Corporation Finance; And Exposition of the Principles And Methods Governing the Promotion
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In our eReader you can find the full English version of the book. Read Corporation Finance; And Exposition of the Principles And Methods Governing the Promotion Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Corporation Finance; And Exposition of the Principles And Methods Governing the Promotion
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To quickly assess the difficulty of the text, read a short excerpt:
These principles are treated in the volume on Business Obgakizatiok and need not be reviewed here. Something should be said, however, about the document in which the leading facts with regard to the securities are stated and the pros- pects of the company discussed, namely, the prospectus.
118. General characteristics of a good prospectus. — The promoter's prospectus should be and with successful flotations always is a work of art. A good prospectus will appeal to a large number of people, will... arouse their interest, will hold their attention from beginning to end, and will engender confidence. A poor prospec- tus will nullify whatever success the promoter may have had in stimulating curiosity on the part of the prospec- tive buyers of his securities.
It goes without saying that it should be well written and attractively printed. In this respect the same rules that apply to other selling literature should be followed.
Naturally the prospectus wiU emphasize the strong features and minimize the weak spots of the business.
What to read after Corporation Finance; And Exposition of the Principles And Methods Governing the Promotion?
You can find similar books in the "Read Also" column, or choose other free books by Lough, William H. (William Henry), B. 1881 to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
These principles are treated in the volume on Business Obgakizatiok and need not be reviewed here. Something should be said, however, about the document in which the leading facts with regard to the securities are stated and the pros- pects of the company discussed, namely, the prospectus.
118. General characteristics of a good prospectus. — The promoter's prospectus should be and with successful flotations always is a work of art. A good prospectus will appeal to a large number of people, will... arouse their interest, will hold their attention from beginning to end, and will engender confidence. A poor prospec- tus will nullify whatever success the promoter may have had in stimulating curiosity on the part of the prospec- tive buyers of his securities.
It goes without saying that it should be well written and attractively printed. In this respect the same rules that apply to other selling literature should be followed.
Naturally the prospectus wiU emphasize the strong features and minimize the weak spots of the business.
What to read after Corporation Finance; And Exposition of the Principles And Methods Governing the Promotion?
You can find similar books in the "Read Also" column, or choose other free books by Lough, William H. (William Henry), B. 1881 to read onlineMoreLess
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