Creating Capital

Cover Creating Capital
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They have tried new experiments in ethics as theyhave in physics, in chemistry, in economics. They have attempted toreplace honesty by camouflage, the golden rule by self-aggrandizement. But these attempts are not successful and so they become discredited;they do not work because inherently they cannot last, and inability toendure is fatal to the purposes of any economic undertaking. We areemphasizing the fact that business is necessarily conducted for thelong run, the very nature of success im...plying permanence. A man maytake some criminal advantage of an opportunity: he may abscond withmoney entrusted to him; he may abuse the confidence reposed in him byan employer, by a customer; he may obtain an immediate profit bymisrepresentation. But no one could expect such things to last; hecould not possibly be building an enduring structure; such a coursecould not in the end promise him profits, or any other kind ofsuccess. A properly conducted business enterprise then is concernedwith making profits in the long run; that is to say, in accordancewith accepted notions of business conduct; in short, according torules of the game, and this involves conformity with a standard, astandard of giving good value for what one gets.

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