Evolutionary Modeling in the Analysis of New Products

Cover Evolutionary Modeling in the Analysis of New Products
Evolutionary Modeling in the Analysis of New Products
Glen L Urban
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29H 3. 06M . 205M . 175M . 652M 10. 2M 1. 32M 3. 16M . 202M . 177M . 660M 9. 40M 1. 34M 3. 26M . 186M . 189M . 734M 9«29M 1. 34M 3. 37M . 184M . 191M . 700M 9. 39M 1. 33M 3. 48M . 186M . 207M . 818M 9. 29M 1. 31M 3. 60M . 184M . 208M . 791M 8. 40M 1. 28M 3. 72M . 166M . 200M . 798M 8. 32M 1. 25M 3. 83M . 165M . 192M . 808M 9. 44M 1. 23M 3. 93M . 187M . 185M . 794M 9. 33M 1. 24M 4. 03M . 185M . 187M . 853M APPENDIX A-2: MOD IBS INPUT 1 BRANDtTHIGAHIJIG 6 PER. LEN. T MONTH 3 NAME OF FIR$T PER. I ...APRIL A NO. OF PER. T 36. 00 5 SIZE OF TARGET GROUP (THOUS. ) I COLUMN 5 6 TRIAL RATE l COLUMN 7 8 PREDISPOSITION TO TRY 418M L-BUY • 017 [User gives abbreviation 'S' for 'SIMULATE' command. Only one period is simulated so that the details of the trial class in the first period can be shown. ] ♦ COMMEWT'-EXAMINE TRIAL MODEL FIRST PERIOD [Comment lines may be entered any- where while using SPRINTER. ] [User typed an extra character - SPRINTER indicates the error and waits for the next command.

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