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Frenemies: the Epic Disruption of the Ad Business (And Everything Else)

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The idea, pace Watergate, was to “follow the money.” Without ad dollars, most old or new media would starve.
    When I began reporting the book in the late spring of 2015, I had no fixed ideas or sweeping conclusions. And three years later, while I offer no sweeping bromides I do offer a picture of an industry convulsed by profound change. The reporting encompassed approximately 450 interviews, all recorded. These interviews are woven throughout this book, though readers will find few Trumpian
...personal pronouns, à la Reacting to my brilliant question, he/she said . . .
    The introduction to this book is, however, written in the first person. I blame my editor, Scott Moyers, for this. Scott said it was important for me to draw a link between my subject and the larger context, offering a sense of the reporting I have pursued for the past three decades. Scott is special. One hears constant complaints about editors at publishing houses who don’t do more than a cursory edit, overwhelmed as they often are by a steady rush of new titles.


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