Getting On the Confessions of a Publisher
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In our eReader you can find the full English version of the book. Read Getting On the Confessions of a Publisher Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Getting On the Confessions of a Publisher
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The latter, so the story goes, took whole pages of space in the " New York Herald, " and in small type duplicated, a thousand times or more, the single line: "Are you reading the new story in this week's * New York Ledger ?" The cost was of course great, and his friends thought him mad; 83 G2 Advertising Manager of "The Ladies' Home Journal" but when the pastor of his church, a man who never read an advertisement, called to show him the error of his ways, Mr Bonner had a clear vision of his ult...imate success. So it was with Cyrus Curtis. The publishing world prophesied bank- ruptcy, but he footed his extravagant bills with a stout faith. Aiming at a feminine clientele, one of his first and most telling moves was to follow the advice of his agents, N. W. Ayer & Son, and take large space in "The Delineator, " which, with a circulation of half a million monthly even then, was spreading broad- cast fashions to exploit its paper patterns. This counsel was disinterested, for the usual commission given advertising agents was denied, but it would have been cheap at any price.
What to read after Getting On the Confessions of a Publisher?
You can find similar books in the "Read Also" column, or choose other free books by John Adams Thayer to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The latter, so the story goes, took whole pages of space in the " New York Herald, " and in small type duplicated, a thousand times or more, the single line: "Are you reading the new story in this week's * New York Ledger ?" The cost was of course great, and his friends thought him mad; 83 G2 Advertising Manager of "The Ladies' Home Journal" but when the pastor of his church, a man who never read an advertisement, called to show him the error of his ways, Mr Bonner had a clear vision of his ult...imate success. So it was with Cyrus Curtis. The publishing world prophesied bank- ruptcy, but he footed his extravagant bills with a stout faith. Aiming at a feminine clientele, one of his first and most telling moves was to follow the advice of his agents, N. W. Ayer & Son, and take large space in "The Delineator, " which, with a circulation of half a million monthly even then, was spreading broad- cast fashions to exploit its paper patterns. This counsel was disinterested, for the usual commission given advertising agents was denied, but it would have been cheap at any price.
What to read after Getting On the Confessions of a Publisher?
You can find similar books in the "Read Also" column, or choose other free books by John Adams Thayer to read onlineMoreLess
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