Grassroots Public Relations for Agriculture

Cover Grassroots Public Relations for Agriculture
Grassroots Public Relations for Agriculture
Ed Lipscomb
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The important con- sideration here is that the first and indispensable requirement for successfully handling any of them [33] GEASSEOOTS PUBLIC EELATIONS is the support of local public opinion in a majority of America's counties.
LOCAL OBJECTIVE The second general objective to be sought through the public relations program is similar to the first ; and successful attainment of either of the two is likely to bring attainment of the other. It is: To establish relationships with the public which w
...ill assure solid support for local policies, programs, and projects which protect the real interests of farmers.
Obviously the same informed and friendly local public which is ready to join the farmer on national issues is disposed to be cooperative in the solution of his local problems. What those problems are, and what solutions are needed, will vary widely from community to community, and can be deter- mined only on that basis. In one area the farmer's greatest local problem may be inequitable land taxes and assessments.


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