Horizontal Diffusion of Innovations An Alternative Paradigm to the Classical D

Cover Horizontal Diffusion of Innovations An Alternative Paradigm to the Classical D
Horizontal Diffusion of Innovations An Alternative Paradigm to the Classical D
Dorothy Leonard Barton
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However, these inquiry networking systems exemplify many characteristics v*iich differ from the traditional center-periphery model of diffusion, and which are therefore worth considering in some detail.
Obviously, different types of credibility accrue to the innovation sources in centralized than in horizontal networks. In the more centralized system of the agricultural extension service, the diffusion system is government-backed. Given the fact that technological advances may discredit product
...s and processes previously pushed by government experts (e. G. , chemicals such as DDT), government sources are not regarded as infallible. Nevertheless, receivers in such a diffusion system know the official credentials of the person or organization offering advice. The sources are technically credible.
However, the weight of the government organization behind an innovation can be a detriment as well as an advantage in diffusing the innovation. In some cases, the centralized innovation source may be -9- perceived as placing more importance on the government's agenda than on the 4 adopter's.


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