How to Win Friends And Influence People

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It was sounusual, so unexpected, that the secretary blushed inconfusion. Then Coolidge said, “Now, don’t get stuckup. I just said that to make you feel good. From now on,I wish you would be a little bit more careful with yourPunctuation.”His method was probably a bit obvious, but the psychologywas superb. It is always easier to listen to unpleasantthings after we have heard some praise of ourgood points.A barber lathers a man before he shaves him; and thatis precisely what McKinley did back in 1...896, when hewas running for President. One of the prominent Republicansof that day had written a campaign speech that hefelt was just a trifle better than Cicero and Patrick Henryand Daniel Webster all rolled into one. With great glee,this chap read his immortal speech aloud to McKinley.The speech had its fine points, but it just wouldn’t do. Itwould have raised a tornado of criticism. McKinleydidn’t want to hurt the man’s feelings. He must not killthe man’s splendid enthusiasm, and yet he had to say"no." Note how adroitly he did it."My friend, that is a splendid speech, a magnificentspeech,”

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