In Morocco With General Damade

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It is true that the young Germans who come out to Casablanca as clerks to acquire a thorough knowledge of the country and of the language, form a nucleus of youths who are well pre- pared to found firms throughout the land, and thus bring into being tendencies which, in time, will give Germany a very appreciable commercial advantage. There are only two Englishmen under thirty years of age in business at Casablanca at the present time.
In this connection it should be remembered that to the Moors
... the buyer is the most important per- son in the firm, and that he ranks in their eyes far above its principal. A countryman who has come in to sell his grain will ask for Don So-and-so, who is the agent of an English firm, and if he cannot come to terms with him he will go on to another 74 GENERAL D'AMADE IN MOROCCO buyer, instead of addressing himself to the agent's employer. Consequently the German youths who are now commencing their business life in Casa- blanca in subordinate positions have far better opportunities of getting into touch with the natives than any man trained in England and coming out in later life possibly can have, and thus it is pro- bable that, unless the condition of Morocco became such as to induce large investors to interest them- selves in Moroccan undertakings, far more small businesses will in future be started there by Ger- mans than by Englishmen.

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