Letter From Messrs J P Morgan Co in Response to the Invitation of the Sub

Cover Letter From Messrs J P Morgan Co in Response to the Invitation of the Sub
Letter From Messrs J P Morgan Co in Response to the Invitation of the Sub
Jp Morgan Co
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The enlisting of such support, in the shape of fiscal agencies or of other close relations with bankers, appears sound both in principle and SECURITIES BY practise. For their ultimate suc- AUCTION cess, great enterprises depend almost as much upon wise financial counsel as upon technical management. A great business, well conceived as to interior organization, frequently goes on the rocks for failure to obtain broad and strong financial guidance. Any man undertaking to build a cotton mill, perf
...ectly appointed with modern machin- ery and technical skill, who should rely upon obtaining the necessary funds by a public appeal to investors would be deemed reckless. Yet such a principle 20 is precisely that involved in the suggestion that corpor- ations should refrain from making financial arrange- ments and should rely upon securing their money from the offer of their securities at public auction. Further- more, as has been hitherto pointed out in this memor- andum, a large factor which inspires confidence in the investor and leads him to purchase some specific secur- ity is the knowledge that banking houses of good stand- ing have investigated that particular security and themselves have underwritten or have invested in it.

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