Mail Order Organization the Art of Selling Goods By Post

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This will avoid any possible misunderstanding that may arise, and denote that the goods are separate and distinct from those described in the general catalogue.
CHAPTER XI FORM LETTERS AND CORRESPONDENCE A FORM letter is a written letter sent in identical terms to a number of persons, and may be produced either on the typewriter, or by what is loiown as the facsimile typewritten process.
When the power of the form letter was discovered, it naturally opened up an entirely fresh field in the worl
...d of business, for it was soon found that if a letter could be written upon any given subject, to which very considerable thought and attention was first directed, it would pay to send that same letter to a thousand different people instead of to one single individual. Consequently, keen business men began to look around for some method of attaining this end more quickly and economically than by employing human operators to write the letters on the typewriter. This resulted in the birth of many different kinds of duplicating machines, which produced letters on what is now known as the facsimile typewritten process.

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