Modeling the Development And Dissemination of An Emerging Medical Technology Vo

Cover Modeling the Development And Dissemination of An Emerging Medical Technology Vo
Modeling the Development And Dissemination of An Emerging Medical Technology Vo
Stan N Finkelstein
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The process of losing conviction, or rejection of the technology, is assumed to depend on evaluated effectiveness. If evaluations start to demonstrate low effectiveness, the rate of rejection may become quite high.
The decision to undertake promotional marketing is depicted in the model as a response by manufacturers to what they perceive as not enough procedures being done. Competition between manufacturers plays no role in the model, so promotion is interpreted as manufac- turer efforts to in
...crease total usage through the teaching and persua- A-17 sion of physicians. The manufacturers' target number of procedures is assumed to be the product of the reference patient flow and the selection criteria the manufacturer believes to be supported by available evidence. Promotional marketing will tend to increase when a gap opens between this target and the actual supply of procedures.
Evaluation Subsystem (Figure 1-8) The Evaluation subsystem generates evaluative reports and data that reflect the technology's effectiveness.


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