Multi Project Strategy And Market Share Growth the Benefits of Rapid Design Tr

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Multi Project Strategy And Market Share Growth the Benefits of Rapid Design Tr
Kentaro Nobeoka
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In many cases, it was easy to identify new designs because firms often adopted new technologies for platform designs during this period (1980-1991). Some new products were changed from rear-wheel-drive to front-wheel-drive, and others introduced new suspension technologies such as multi-link or compact double wishbone systems. (See Appendix 1 for descriptions of major new suspension systems during this period. ) To incorporate such major changes, completely new platform designs are required.
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...ong projects derived from an existing platform, those which develop a new product based on the platform design of the predecessor model are categorized as design modifications. Those which shared platform designs with any preceding projects for other product lines and are based on the platform designs are categorized as either rapid design transfers or sequential design transfers. As defined earlier, the distinction between rapid and sequential transfers is determined by the transfer time lag, which is the same as the platform design age.

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