On the Development of Decision Support Systems As a Marketing Problem

Cover On the Development of Decision Support Systems As a Marketing Problem
On the Development of Decision Support Systems As a Marketing Problem
Charles B Stabell
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Planning changes in his portfolios using projected data on individual securities.
Fig. 2. A shows a hierarchical cluster analysis of the same data, this tine with a focus on the attributes or dimensions identified by the manager in the second step of the RCRI. We find that the cluster comprising attributes 14, 7, 8, 6, and 16 indicate that this manager perceives that information on "what one should have in an account" is distorted, inexact, unrealistic and cannot be relied on. Furthermore, the
...analysis indicates, interestingly, that usefulness of an information source is most strongly tied to whether or not this manager can "relate to" or "get a feel about the data given by" ; the Information source. I Finally, in Fig. 2. B, we show the three DSS commands or functions identified by the manager have been rated. From attribute 2, "visual, graphical vs. Numbers, tables, " we see that the most useful function gives numerical data in table form, while both the least useful command and the most difficult command to use are graphical functions.

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