Philosophy of Rhetoric: By John Bascom ...

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Philosophy of Rhetoric: By John Bascom ...
John Bascom
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105 toward any single effort. Tliis determination of feeling toward a definite action is oratorical.
-The emotions constitutionally strongest in man are the affections which arise in connection with his moral nature. Through these, he is most deeply and justly influenced, and to know how to move them becomes the secret of benign and permanent persuasion. Closely allied with the moral sympathies as motives of action are the tastes.
A second more constantly and immediately operative class of feel
...ings are those of self-interest. As they are not in themselves wrong, and only become so through that perverted or excessive action by which they lapse into passion, they also afford a constant means of per- suasion. Neither at this nor at any other legitimate point does influence trench on the liberty of man. The whole career of a rational being is one of giving and receiving influence. Almost every movement of man among his fellows is one of persuasion, of inducements offered or taken, of example set for others or received from them, of custom current by common enforcement, of words spoken or heard.

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