Portfolio Simulation a Tool to Support Strategic Management

Cover Portfolio Simulation a Tool to Support Strategic Management
Portfolio Simulation a Tool to Support Strategic Management
Peter P Merten
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K(M)=DLINF3(MSTD0G. K(M) + MSTQUE. K(M) 9, A + MSTSTA, K(M) + MSTCOW. K(M), MPWZ) MAORFU TOP-DOWN MANQAMENT FACTOR (DL) MPWZ TIME TO CHANGE STRATEGY (YEARS) The top-down management factor alters the bottom-up generated budgets and functional policies of the SBUs taking the financial constraints of the conglomerate into account (rule of strategy implementation) The bottom-up generated budgets are based on different kinds of information, like forecasts of the market development, information about... competitors, and Information about the company's costs and the capacities in the SBUs. The four spiral loops used to represent the portfolio management process are typically recausa/fzation /oops, because they can only change feedback connections within existing SBUs or between the portfolio mangagement and the SBUs.
The spiral loops used to represent the establishment of new businesses and the divestment of old businesses {hypercyc/eA are defined outside the portfolio matrix. The activation of new SBUs with high market growth, were we are presently not in (market share = 0) is dependent on the portfolio structure of the company.


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