Principles of Marketing; a Textbook for Colleges And Schools of Business Administration

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How often does he take inventory? Has he a per- petual value or quantity inventory system in any depart- ment?
11. How often has he special sales for closing out stock?
12. Does he maintain manufacturers' prices, or is he a price-cutter ?
138 PRINCIPLES OF MARKETING [ x 13,. Is he interested in working out schemes for increas- ing his business?
14. What percentage of profit does he consider neces- sary?
15. What is his cost of doing business? Is it correct?
16. What percentage of his business d
...oes he secure by mail order, telephone, solicitation?
17. Has he a delivery system? Is it adequate?
18. How many salespeople does he employ? On what basis does he pay them?
19. Do his salespeople have any opportunity for sales- manship instruction?
20. What is the nature of his competition — local, near-by cities, mail order?
21. What methods does he employ to meet competition?
22. Does he prefer to mail his orders for goods, or does he prefer to give them to our salesmen?
23. How often do salesmen representing a similar line call?


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