Retail Store Management Problems
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In our eReader you can find the full English version of the book. Read Retail Store Management Problems Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Retail Store Management Problems
What reading level is Retail Store Management Problems book?
To quickly assess the difficulty of the text, read a short excerpt:
In addition, where could the principles which Mr. Leffingwell has applied be utilized?
466 RETA.il store MANAGEMENT PROBLEMS B. ADVERTISING Selling 19 Crompton Department Store — General Advertising Policy Department store advertising presents many variations in both practice and policy. Some stores use only institutional advertising, infrequently mentioning merchandise in their copy, but instead trying to build up a reputation by telling the public of the strength, history, and general policie...s of the store. Some firms go to the other extreme and use no institutional advertising, devoting all their space to describing the goods that are for sale.
In this class, however, the stores are even further divided, for one group may describe only the general quality of all the goods which they carry, while other firms may describe specific goods.
Then there is the question of using comparative prices. Many stores refuse to use such expressions as "Price $8.95, Value $10.00," or "Was $20.00, Now $16.48." In other stores such phrases are the main "stock in trade" of the advertising depart- ment.
What to read after Retail Store Management Problems?
You can find similar books in the "Read Also" column, or choose other free books by David, Donald Kirk to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
In addition, where could the principles which Mr. Leffingwell has applied be utilized?
466 RETA.il store MANAGEMENT PROBLEMS B. ADVERTISING Selling 19 Crompton Department Store — General Advertising Policy Department store advertising presents many variations in both practice and policy. Some stores use only institutional advertising, infrequently mentioning merchandise in their copy, but instead trying to build up a reputation by telling the public of the strength, history, and general policie...s of the store. Some firms go to the other extreme and use no institutional advertising, devoting all their space to describing the goods that are for sale.
In this class, however, the stores are even further divided, for one group may describe only the general quality of all the goods which they carry, while other firms may describe specific goods.
Then there is the question of using comparative prices. Many stores refuse to use such expressions as "Price $8.95, Value $10.00," or "Was $20.00, Now $16.48." In other stores such phrases are the main "stock in trade" of the advertising depart- ment.
What to read after Retail Store Management Problems?
You can find similar books in the "Read Also" column, or choose other free books by David, Donald Kirk to read onlineMoreLess
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