Salesmanship Theory And Practice

Cover Salesmanship Theory And Practice
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He must be able to meet objections with prompt, decisive answers.
2. He must know human nature in order to be able to read his customer, and suit his words and actions to that particular case. He must also have confidence in himself, this being essential before he can inspire con- fidence in others.
3. His language, enunciation and voice should all be suited to the occasion. The words used may not themselves be so important as the manner in which they are used. It is not what you say, but the w
...ay you say it that impresses the customer whose attention and interest you are trying to secure.
PSYCHOLOGY OF SALESMANSHIP. 319 Let the speech be clear and deliberate. Hasty speech distracts the attention of the customer. He must be able to keep up with your description of the goods. One point, therefore, should be taken up at a time and thor- oughly explained before proceeding to the next.
The customer may often be kept interested by asking him questions and thus arousing his mental activity. You are doing yourself no good if you let his mind wander from the subject in hand and concern itself, not with what you are saying or the article you are demonstrating, but with something entirely different.


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