Saturday Papers, Essays On Literature From the Literary Review; the First volume of Selections From the Literary Review of the New York Evening Post
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In our eReader you can find the full English version of the book. Read Saturday Papers, Essays On Literature From the Literary Review; the First volume of Selections From the Literary Review of the New York Evening Post Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Saturday Papers, Essays On Literature From the Literary Review; the First volume of Selections From the Literary Review of the New York Evening Post
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66 "IS IT WHAT OUR READERS WANT?" It seems high time to reexamine a shibboleth that has for many years simplified editing for the Gileadites of the blue pencil in the strongholds of financially successful Amer- ican magazines. Large corporations nowa- days conduct groups of such periodicals. To their editors the test query that heads this article appears beautifully practical and logical and is, in actual value, exquisitely the reverse. It is obvious that we are not speak- ing here of magazi...nes specializing in any definitely circumscribed field, nor of the an- cient and overdignified "quality group," as advertisers call it. We refer to the great moneyed mediums popularly supposed to en- 67 SATURDAY PAPERS courage creative literature. The truth is that American readers are left still wanting by the modern magazine, however, prevalent be a certain form of specious and meretri- cious writing.
Modern advertising has degenerated sim- ply into a study of how the desire to spend money may be played upon by any one with a product to sell.
What to read after Saturday Papers, Essays On Literature From the Literary Review; the First volume of Selections From the Literary Review of the New York Evening Post?
You can find similar books in the "Read Also" column, or choose other free books by Canby Henry Seidel to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
C.
66 "IS IT WHAT OUR READERS WANT?" It seems high time to reexamine a shibboleth that has for many years simplified editing for the Gileadites of the blue pencil in the strongholds of financially successful Amer- ican magazines. Large corporations nowa- days conduct groups of such periodicals. To their editors the test query that heads this article appears beautifully practical and logical and is, in actual value, exquisitely the reverse. It is obvious that we are not speak- ing here of magazi...nes specializing in any definitely circumscribed field, nor of the an- cient and overdignified "quality group," as advertisers call it. We refer to the great moneyed mediums popularly supposed to en- 67 SATURDAY PAPERS courage creative literature. The truth is that American readers are left still wanting by the modern magazine, however, prevalent be a certain form of specious and meretri- cious writing.
Modern advertising has degenerated sim- ply into a study of how the desire to spend money may be played upon by any one with a product to sell.
What to read after Saturday Papers, Essays On Literature From the Literary Review; the First volume of Selections From the Literary Review of the New York Evening Post?
You can find similar books in the "Read Also" column, or choose other free books by Canby Henry Seidel to read onlineMoreLess
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