Strategic Orientation of Business Enterprises the Construct Dimensionality An

Cover Strategic Orientation of Business Enterprises the Construct Dimensionality An
Strategic Orientation of Business Enterprises the Construct Dimensionality An
N Venkatraman
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The prospecting and defensive traits are considered separately in the following paragraphs.
-11- Defenslveness . This trait reflects defensive behavior (Miles and Snow, 1978), and is manifested in terms of emphasis on cost reduction and efficiency seeking methods. It also reflects Thompson's (1967) view of organizations seeking to defend their core technology as well as Miles and Cameron's (1982) concept of domain defense (i. E. , preservation of one's own products, markets, and technologies) s
...trategy.
Futurity . Few would disagree that the concept of strategy Is firmly grounded in the notion of "desired future, " and the process through which a business plans to reach the desired state (Andrews, 1971; Ansoff, 1975; Grant & King, 1982; Steiner, 1979). This trait indicates the extent of futurity reflected in key strategic decisions, in terms of the relative emphasis of effectiveness considerations versus efficiency focus. For example, emphasis on basic research can be argued to have a longer-term focus than application-oriented research programs which reflect a shorter- term focus.


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