Structural Effects of Communication Technologies On Firms Lessons From the Pas

Cover Structural Effects of Communication Technologies On Firms Lessons From the Pas
Structural Effects of Communication Technologies On Firms Lessons From the Pas
Joanne Yates
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In comparison to telephone, however, neither mode offers real time, two-way discussion with immediate feedback verbally and vocally. Voice mail is more personal and better at conveying feelings than electronic mail, because it includes voice tones, but it does not generally allow revision to improve organization or tone. Moreover, long voice messages are not easily skimmed or "reread" selectively. Like paper-based written communication, electronic mail can convey very precise information and ca...n be revised, but terminals are inconvenient for reading longer documents. Also, while electronic mail generally offers adequate short term storage, and thus will serve short-term documentation needs, not much is known about the life span of disks and computer tapes, so important internal documents will probably continue to be saved on paper, at least for now.
All such issues need to be considered to determine exactly what role new media will play in internal communication, if they are adopted. Such analysis can also help firms decide whether a new medium offers enough advantages over existing media to warrant the capital investment necessary to make it available.


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