The Advisor Project a Study of Industrial Marketing Budgeting Non Technical
The Advisor Project a Study of Industrial Marketing Budgeting Non Technical
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In our eReader you can find the full English version of the book. Read The Advisor Project a Study of Industrial Marketing Budgeting Non Technical Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Advisor Project a Study of Industrial Marketing Budgeting Non Technical
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A Distribution Channel Norms In line with our objectives of modeling the entire market mix, we hypothesize that the selection of a channel strategy is influenced by product and market factors. In particular, we model the decision about whether a captive (Internal) or independent (external) means of distribu- tion should be used. The key variables affecting this decision are: - size of the firm - size of an average order - product complexity - stage in the life cycle - fraction of product sales ...produced to order - frequency of purchase decision - number of customers Our analysis provides norms on the likelihood of a captive versus an independent channel of distribution.
10 3. Using the results 3. 1. Computerized guidelines model The ADVISOR 2 results can be applied to specific products very easily by the use of a computerized guidelines model. A set of 19 questions are answered and provide the necessary input for the models. The program produces the typical level and common range of the following quantities: - advertising - personal/impersonal advertising - marketing - advertising change - personal/ impersonal change - marketing change - distribution channels Table A gives one line of a typical PAR report.
What to read after The Advisor Project a Study of Industrial Marketing Budgeting Non Technical?
You can find similar books in the "Read Also" column, or choose other free books by Gary Louis Lilien to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
A Distribution Channel Norms In line with our objectives of modeling the entire market mix, we hypothesize that the selection of a channel strategy is influenced by product and market factors. In particular, we model the decision about whether a captive (Internal) or independent (external) means of distribu- tion should be used. The key variables affecting this decision are: - size of the firm - size of an average order - product complexity - stage in the life cycle - fraction of product sales ...produced to order - frequency of purchase decision - number of customers Our analysis provides norms on the likelihood of a captive versus an independent channel of distribution.
10 3. Using the results 3. 1. Computerized guidelines model The ADVISOR 2 results can be applied to specific products very easily by the use of a computerized guidelines model. A set of 19 questions are answered and provide the necessary input for the models. The program produces the typical level and common range of the following quantities: - advertising - personal/impersonal advertising - marketing - advertising change - personal/ impersonal change - marketing change - distribution channels Table A gives one line of a typical PAR report.
What to read after The Advisor Project a Study of Industrial Marketing Budgeting Non Technical?
You can find similar books in the "Read Also" column, or choose other free books by Gary Louis Lilien to read onlineMoreLess
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