The Assessment And Evaluation of Non Economic Environments By American Firms a

Cover The Assessment And Evaluation of Non Economic Environments By American Firms a
The Assessment And Evaluation of Non Economic Environments By American Firms a
Stephen Jay Kobrin
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Div (65. 9) 67. 2 17. 2 10. 3 5. 2 * Tabulated for firms with sales of more than $750 million, operations in eleven or more countries and with at least 11% of sales generated abroad. (N = 91) Foot nates 1. In his recent report d e a J. I n ?i p r i m a r . I :i. Y with the Harvard business schooJ. )» F' resident Bok noted thaty "New wov^k is also needed to explore the pv^ocess of devisini^ stratesfies for multinaional fir-ms which must somehow take account of economic and political developments... in many different countries and c u 1 1 u r e s ♦ » . T h e m o s t d i f f i c^ u 1 1 f r o n t i e r^ f o r p 1 a ri n i i "i

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