The Essentials of Advertising
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In our eReader you can find the full English version of the book. Read The Essentials of Advertising Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Essentials of Advertising
What reading level is The Essentials of Advertising book?
To quickly assess the difficulty of the text, read a short excerpt:
12. Wliat size of type is recommended for the ordinary size page?
13. When cuts are ordered of the photo-engraver why should he be in- formed as to the character of the paper to be used?
14. When should a catalog be hand-stitched? When wire-stitched?
15. In distributing catalogs what precautions should be taken to prevent waste?
16. Give several practical suggestions for the preparation of export catalogs.
17. In what language should a catalog be printed that is to be distributed in Brazil? In ...Argentina?
CHAPTER XIX THE MISSION OF THE BOOKLET A booklet has been defined as "a salesman traveling by mail. " Some of the suggestions made in the preceding chapter con- cerning the selection of paper, covers, and type dress for a catalog, apply with equal force to a booklet. In the catalog, as we have already seen, we deal with classified information price lists, simple or technical descriptions of many articles of merchandise, with accompanying illustrations that usually bulks large and is frequently referred to by those who are in- terested in its contents.
What to read after The Essentials of Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Frank Le Roy Blanchard to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
12. Wliat size of type is recommended for the ordinary size page?
13. When cuts are ordered of the photo-engraver why should he be in- formed as to the character of the paper to be used?
14. When should a catalog be hand-stitched? When wire-stitched?
15. In distributing catalogs what precautions should be taken to prevent waste?
16. Give several practical suggestions for the preparation of export catalogs.
17. In what language should a catalog be printed that is to be distributed in Brazil? In ...Argentina?
CHAPTER XIX THE MISSION OF THE BOOKLET A booklet has been defined as "a salesman traveling by mail. " Some of the suggestions made in the preceding chapter con- cerning the selection of paper, covers, and type dress for a catalog, apply with equal force to a booklet. In the catalog, as we have already seen, we deal with classified information price lists, simple or technical descriptions of many articles of merchandise, with accompanying illustrations that usually bulks large and is frequently referred to by those who are in- terested in its contents.
What to read after The Essentials of Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Frank Le Roy Blanchard to read onlineMoreLess
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