The Hendry Partitioning Approach
The Hendry Partitioning Approach
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In our eReader you can find the full English version of the book. Read The Hendry Partitioning Approach Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Hendry Partitioning Approach
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In the Hendry model the entropy concept is used to derive an expression for the theoretical switching constant. Its value is a function of only the brand shares within a product category S 1 / c ^ 9 i 1 n ( _jj _ 1 f 1 1 t 5 t ln(l/ S< ) (2) w g E S. (l - S. ) M 1 where S. Is the share of brand i. I For illustration, suppose that in the bleach market the set of dry bleach brands compete directly with one another and thus form a product category. Furthermore, assume that there are only three dry bleach brands, A, B and C, whose shares based on the purchases on the last choice occasion are 0. 5, 0. 3 and 0. 2, respectively. Table 1 displays the computation of the value of the theoretical switching constant. This value of K (= 0. 4145) is used to obtain 3 w the theoretical switching levels using equation (1). The theoretical repeat purchase proportions are easily calculated by subtracting the switching levels from the share data. Figure 1 displays the theoretical switching and repeat purchase levels for brands, A, B and C.
What to read after The Hendry Partitioning Approach?
You can find similar books in the "Read Also" column, or choose other free books by Manohar U Kalwani to read online
To quickly assess the difficulty of the text, read a short excerpt:
In the Hendry model the entropy concept is used to derive an expression for the theoretical switching constant. Its value is a function of only the brand shares within a product category S 1 / c ^ 9 i 1 n ( _jj _ 1 f 1 1 t 5 t ln(l/ S< ) (2) w g E S. (l - S. ) M 1 where S. Is the share of brand i. I For illustration, suppose that in the bleach market the set of dry bleach brands compete directly with one another and thus form a product category. Furthermore, assume that there are only three dry bleach brands, A, B and C, whose shares based on the purchases on the last choice occasion are 0. 5, 0. 3 and 0. 2, respectively. Table 1 displays the computation of the value of the theoretical switching constant. This value of K (= 0. 4145) is used to obtain 3 w the theoretical switching levels using equation (1). The theoretical repeat purchase proportions are easily calculated by subtracting the switching levels from the share data. Figure 1 displays the theoretical switching and repeat purchase levels for brands, A, B and C.
What to read after The Hendry Partitioning Approach?
You can find similar books in the "Read Also" column, or choose other free books by Manohar U Kalwani to read online
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