The Law Relating to Advertisements

Cover The Law Relating to Advertisements
The Law Relating to Advertisements
Thomas Artemus Jones
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The second point was raised two years before the passing of the Act, in Taylor v. Rendlcton^ which decided that if it could be shown that the person who used land for advertising purposes was in occupation of the land, then he was rateable for such occupation. The test is whether the advertising agent is merely a licencee, or has he the right to exclude others, including the owners of the land, from interfering with his possession ? A land- owner agreed to let an advertising station at a yearly
... rent to an advertising agent, who agreed to pay the rates and taxes. By another agreement the landowner agreed to allow the agent to erect an ordinary hoarding, for which the agent was to pay a yearly rent. The first agreement was limited to seven years, and the second to three years. The hoardings were supported by posts fixed into the ground. In one instance the structure was used partly by the owner as a shed and partly by the advertising agent as a hoarding ; in the second instance, the structure was used exclusively by the agent as a hoarding.

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