The Measurement And Improvement of R D Marketing Effectiveness
The Measurement And Improvement of R D Marketing Effectiveness
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In our eReader you can find the full English version of the book. Read The Measurement And Improvement of R D Marketing Effectiveness Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Measurement And Improvement of R D Marketing Effectiveness
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Our final success measure that seems of possible interest is the return on proposal investment. All of us are familiar with return on investment criteria as usually applied in manufacturing. Too seldom do we worry about return on proposal investment criteria for application to the marketing of research and development. The return on proposal invest- ment is being measured relatively simply s dollars spent on preparing pro- posals in relation to dollars won by these companies. (Here again we are... concerned with new business competitions for R&D workj formally competi- tive, over $100, 000 in size. ) Table 3 shows what we found- la terms of dollars won relative to the proposal dollars spent to win these dollars (the Return on Proposal Invest- ment Factor), the first ranked com. Pany won 27% tiroes the dollars that it spent to win. This is not to say that the company profited by this success factor. If we apply a six percent profit factor to the direct dollars won, this company comes cut just a little in the black; that is^ estimated pro- fits on the contracts wen slightly exceed the proposal dollars that the company spent to win these contracts.
What to read after The Measurement And Improvement of R D Marketing Effectiveness?
You can find similar books in the "Read Also" column, or choose other free books by Edward Baer Roberts to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Our final success measure that seems of possible interest is the return on proposal investment. All of us are familiar with return on investment criteria as usually applied in manufacturing. Too seldom do we worry about return on proposal investment criteria for application to the marketing of research and development. The return on proposal invest- ment is being measured relatively simply s dollars spent on preparing pro- posals in relation to dollars won by these companies. (Here again we are... concerned with new business competitions for R&D workj formally competi- tive, over $100, 000 in size. ) Table 3 shows what we found- la terms of dollars won relative to the proposal dollars spent to win these dollars (the Return on Proposal Invest- ment Factor), the first ranked com. Pany won 27% tiroes the dollars that it spent to win. This is not to say that the company profited by this success factor. If we apply a six percent profit factor to the direct dollars won, this company comes cut just a little in the black; that is^ estimated pro- fits on the contracts wen slightly exceed the proposal dollars that the company spent to win these contracts.
What to read after The Measurement And Improvement of R D Marketing Effectiveness?
You can find similar books in the "Read Also" column, or choose other free books by Edward Baer Roberts to read onlineMoreLess
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