The Practice Builder : a Treatise On the Conduct And Enlargement of a Dental Practice

Cover The Practice Builder : a Treatise On the Conduct And Enlargement of a Dental Practice
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He is a graduate of the Dental College, and is an active representative of that latter-day school of progressive, scientifically educated dentists who have made for their pro- fession a worthy name. The doctor is the possessor of a large and fashionable practice. His office is beautifully fur- nished with all the latest appliances nec- essary to the performance of the work demanded, which latter is done accord- ing to the highest standard that pre- vails in the largest cities. There is a well-s...tocked library of scientific books of reference and periodicals of the pro- fession. The doctor is a member of sev- eral scientific societies and takes an ac- tive part in their proceedings.
Before entering on a discussion of advertisement wTiting and dis- play, we will consider circulars, booklets, handbills, and the money- wasting advertisement schemes used by many dentists. Circulars have been used by every class of advertisers for so long that their usefulness was long ago outlived. We do not believe that they have ever paid the advertiser for the cost of the printing.


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