The Psychology of Selling Life Insurance

Cover The Psychology of Selling Life Insurance
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238 THE PSYCHOLOGY OF I feel under the circumstances that you would not ob- ject to my submitting a proposition that would fit your needs. " (The implication indirectly expressed is that Mr. Client and the salesman will some day discuss the subject again, and Mr. Client will not approve Pros- pect's action if he does not at least carefully consider the matter. ) 2. Approval from salesman. This point will be en- larged upon in a later section dealing with securing a decision. It should be realiz
...ed here, however, that the more the salesman conducts himself as a real man, worthy of respect and consideration, the more the prospect will want instinctively to obtain his approval. He will desire to treat him in a courteous manner, to respect his opinions, to consider his arguments, and to appear as one who acts, not upon the basis of "whim, " but upon that of calmly reasoned-out procedure. Be- cause we do treat an old friend or acquaintance better than a stranger, many insurance salesmen make a point of getting acquainted with their prospects and possibly meeting them several times before broaching their business.

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