The Work of the Bond House
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In our eReader you can find the full English version of the book. Read The Work of the Bond House Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book The Work of the Bond House
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210. Probably most of those who read this article have some notion of the way bonds are sold — particularly high-yield bonds of little vogue or market, destined largely for the pri- vate investor. Each new issue means the cir- cularization of almost the entire list of the issuing house, extensive advertising, the sub- mission of offers by travelling salesmen who put up at the best hotels and cover an ex- tensive territory, and the confirmation of these offers by correspondence. The number of ci...r- culars sent, miles travelled and days consumed by representatives, and letters written per $1, 000 bond sold of profitable paper, would, however, probably open the eyes of the most THE BANKER'S VIEWPOINT 123 sophisticated investor. So much for present costs.
211. I state with confidence born of observa- tion that very, very few selling departments have at present, or have outlined for ultimate development, a selling- program that intelli- gently seeks relief from excessive costs or in other ways evidences the result of constructive thinking.
What to read after The Work of the Bond House?
You can find similar books in the "Read Also" column, or choose other free books by Lawrence Chamberlain to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
210. Probably most of those who read this article have some notion of the way bonds are sold — particularly high-yield bonds of little vogue or market, destined largely for the pri- vate investor. Each new issue means the cir- cularization of almost the entire list of the issuing house, extensive advertising, the sub- mission of offers by travelling salesmen who put up at the best hotels and cover an ex- tensive territory, and the confirmation of these offers by correspondence. The number of ci...r- culars sent, miles travelled and days consumed by representatives, and letters written per $1, 000 bond sold of profitable paper, would, however, probably open the eyes of the most THE BANKER'S VIEWPOINT 123 sophisticated investor. So much for present costs.
211. I state with confidence born of observa- tion that very, very few selling departments have at present, or have outlined for ultimate development, a selling- program that intelli- gently seeks relief from excessive costs or in other ways evidences the result of constructive thinking.
What to read after The Work of the Bond House?
You can find similar books in the "Read Also" column, or choose other free books by Lawrence Chamberlain to read onlineMoreLess
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