Trade Morals Their Origin Growth And Province

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As we have already seen, moral conduct is one of the devices by which the folkgroup adjusts itself to its environment. Economic conduct, primarily the adjustment of the individual to his environment, in a lesser degree aids the adjustment of the folkgroup and its subgroupal constituents. When they con- flict, the moral, that is to say the purely social, impulses are certain to prevail in the long run.
Failure on the part of individuals or of a subgroup to recognize this fact and to make their c
...onduct agree with the adjustments adopted by the folk- group provokes retaliation on the part of the folkgroup; sometimes this may proceed danger- ously near to the point of starving an essential social organ, as in the case of the railways during the last ten years. Their troubles are due to an indifference MORAL CONDITIONS OF SUCCESS 233 to folk-feeling. In the long run, a business group will not succeed if it neglects or disregards the moral expedients which the folkgroup has found essential to its vitality, justified by long continued racial experience.

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