Visions of '89, Montana Cultural Conference, May 11-13, Helena : Performing Arts Touring : Conference Report 1984

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Coal tax monies are available We are striving for : 1. A marketing approach that talks about "return on investment" 2. A method to broaden our base of financial support 3. Establishing a loner-range financial development plan of action -- cannot all be done overnight 4. A guarantee of solvency beyond the next fiscal year 5. A plan to change the attitudes and opinions of Montanans so that they will recoqnize a responsibility to support the arts; that they will discover their role as an arts patr...on Strategy : 1. Endowment Development: coal tax funds corporate requests sponsorship assistance towards this end gifts and involvement from boards of directors angels ! ! !
2. Increase in coal tax support: Will endowment development be viewed as a legitimate request?
3. Funding a financial development function for state arts: May ask MAC for this technical assistance 4. Advocacy for additional local and state support: Must be broad based and begin today!
5. Audience education to create a favorable climate for support: This, too, must be constant and broad based.


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