What An Advertiser Should Know : a Handbook for Everyone Who Advertises
What An Advertiser Should Know : a Handbook for Everyone Who Advertises
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In our eReader you can find the full English version of the book. Read What An Advertiser Should Know : a Handbook for Everyone Who Advertises Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book What An Advertiser Should Know : a Handbook for Everyone Who Advertises
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To quickly assess the difficulty of the text, read a short excerpt:
As an incentive Premiums and the Merchant 57 to buy certain brands of goods the interest of every- one in the family is gained. The youngster wants a new sled, the mother wants a new piece of furni- ture and the father wants a new pipe. All are saving certificates given with different products to get these articles. In such cases, and they are numerous, it would be considered a sin not to buy goods with which a premium was given. My own good wife, for instance, will hardly allow me to buy a cig...ar outside of the United Cigar Stores. She is saving certificates to get some sort of a premium. The premium scheme surely does work out in a satisfactory manner and certainly is good advertising for the manufacturer. A retailer may use the premium plan of advertising with good re- sults, and on a very much smaller scale than that of the manufacturer. He can offer a premium with every one, five, ten or twenty dollar purchase and have only a small number of premiums from which to select, or he can pursue the certificate plan.
What to read after What An Advertiser Should Know : a Handbook for Everyone Who Advertises?
You can find similar books in the "Read Also" column, or choose other free books by Taylor, Henry, 1787-1869 to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
As an incentive Premiums and the Merchant 57 to buy certain brands of goods the interest of every- one in the family is gained. The youngster wants a new sled, the mother wants a new piece of furni- ture and the father wants a new pipe. All are saving certificates given with different products to get these articles. In such cases, and they are numerous, it would be considered a sin not to buy goods with which a premium was given. My own good wife, for instance, will hardly allow me to buy a cig...ar outside of the United Cigar Stores. She is saving certificates to get some sort of a premium. The premium scheme surely does work out in a satisfactory manner and certainly is good advertising for the manufacturer. A retailer may use the premium plan of advertising with good re- sults, and on a very much smaller scale than that of the manufacturer. He can offer a premium with every one, five, ten or twenty dollar purchase and have only a small number of premiums from which to select, or he can pursue the certificate plan.
What to read after What An Advertiser Should Know : a Handbook for Everyone Who Advertises?
You can find similar books in the "Read Also" column, or choose other free books by Taylor, Henry, 1787-1869 to read onlineMoreLess
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