Advertising Its Principles And Practice
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In our eReader you can find the full English version of the book. Read Advertising Its Principles And Practice Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Advertising Its Principles And Practice
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The second piece of copy impresses one distinctive message that may lead the reader to " Ask the man who owns one. " Frequently the article has one distinctive point of superiority over its competitors. In this case the problem of unity is simply a matter of concentrating on this one point. Thus Pebeco tooth paste continually hammers in the fact that it " neutralizes acid-mouth " and merely mentions that it has other qualities a dentifrice should have. Valspar varnish con- centrates on the fact... that water, even when boiling, won't make it turn white.
In this connection it should be remembered that once an advertiser has sufficiently driven home his great distinctive talking-point, he can concentrate upon a point that was oriain- allv a minor point, and simply remind readers of the big one by putting it in the form of a slogan. Ivory Soap formerly impressed people with the fact that it floated and was pure. More recently each piece of copy has concentrated upon some one use for Ivory Soap, as in washing laces, washing furni- ture and woodwork, washing statuary, or the like.
What to read after Advertising Its Principles And Practice?
You can find similar books in the "Read Also" column, or choose other free books by Harry Tipper to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
The second piece of copy impresses one distinctive message that may lead the reader to " Ask the man who owns one. " Frequently the article has one distinctive point of superiority over its competitors. In this case the problem of unity is simply a matter of concentrating on this one point. Thus Pebeco tooth paste continually hammers in the fact that it " neutralizes acid-mouth " and merely mentions that it has other qualities a dentifrice should have. Valspar varnish con- centrates on the fact... that water, even when boiling, won't make it turn white.
In this connection it should be remembered that once an advertiser has sufficiently driven home his great distinctive talking-point, he can concentrate upon a point that was oriain- allv a minor point, and simply remind readers of the big one by putting it in the form of a slogan. Ivory Soap formerly impressed people with the fact that it floated and was pure. More recently each piece of copy has concentrated upon some one use for Ivory Soap, as in washing laces, washing furni- ture and woodwork, washing statuary, or the like.
What to read after Advertising Its Principles And Practice?
You can find similar books in the "Read Also" column, or choose other free books by Harry Tipper to read onlineMoreLess
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